domingo, 18 de fevereiro de 2018

Highlights from Brazilian gaming market & 10 facts about games and women in this scenario

The Brazilian gamer consolidates with a cross-platform profile - 74% play on more than one device. The smartphone remains the most popular (77.9%), followed by computers (66.4%) and consoles (49%). Despite all the popularity of the games, only 6.1% of the respondents consider themselves as "hardcore gamers". Most identify themselves as a casual consumer, who uses games only as a simple form of entertainment (54.1%).

The preferred device to play is the smartphone, chosen by 37.6% of gamers, followed by consoles (28.8%) and computer (26.4%).

Their favorite game category is Strategy (50.9%), followed by Adventure (45%). An interesting fact is that these two types of games are among the preferred for both sexes, however, Action, Racing and Sports games are only present in the top 5 of men, while Cards, MatchThree and Trivia games are those that Complete the women's Top 5.

There are several places where the consumer plays. With the smartphones mobility, 60.7% of respondents say they play when they are in transit (bus, subway or car). However, contrary to previous research, this was not consecrated as the moment of greater consumption of games, since 71% of gamers also said to use the smartphone to play at home.

Source: Pesquisa Game Brazil 2017 (English version)

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Fact #1
53,6% of Brazilian gamers are women.

Fact #2
59% define themselves as “casual gamers”.

Fact #3
Their favorite categories are:
1. Strategy (48,9%)
2. Adventure (38,9%)
3. Cards (36,1%)
4. Match Three (35,4%)
5. Trivia (33,5%)

Fact #4
Features that like most in a game:
1. Several levels;
2. Strategy definition;
3. That is ‘light’;
4. Big challenges;
5. That is beautiful.

Fact #5
Favorite Platform:
Mobile (59%)

Fact #6
Where do you play on mobile?
Home (64%)
Traffic (64%)
Work (37%)
Friend’s house (35%)

Fact #7
Favorite Brands:
Samsung in mobile
Xbox 360 in console
Windows 7 as computer so

Fact #8
Play videogame between 1 to 3 hours weekly.

Fact #9
44% of women gamers play at Facebook.

Fact #10
50% of players search for news about apps and games on social network.

Source: Pesquisa Game Brazil 2017 (English version)


About Rick and Morty & games

One of the best episodes.